Videos
Documentaries on how commerce changes
Long-form video research. Each documentary has a companion page with written context, chapters and the primary sources behind it, so the argument holds up even if you never press play.
9 min 12 secDomino’s Turnaround: Why Fixing the Pizza Wasn’t Enough
The new recipe earned the first order. The ordering system, the stores and the operation behind them decided whether customers came back.
11 min 40 secWhy Walmart Bought Jet.com for $3.3 Billion, Then Shut It Down
Walmart retired the Jet brand four years after buying it. The more useful question is what Walmart kept.