E-commerce Strategist & Digital Transformation Consultant
The winding path that taught me what clarity really means. From small-town Iowa to Southeast Asian markets, my journey has been anything but linear.
Small-town Iowa roots
Where I learned the value of showing up and doing the work
6+ years building a startup
The highs, the lows, and the lessons that stuck
Years living across Asia
New cultures, fresh perspectives, deeper empathy
Now helping e-commerce brands scale
20+ years of experience in e-commerce strategy, digital marketing, and digital transformation
How I Got Here
Where It Started
I grew up in Cedar Falls and Ottumwa, Iowa — places where hard work and quiet persistence were the norm. After finishing my Marketing degree at Iowa State University (it took me a little longer than planned, and that's okay), I thought I knew what came next.
I started at AT&T right out of school, but something inside me wanted more autonomy. So I left to build an e-commerce auction startup. For over six years, I poured everything into it — the late nights, the pivots, the moments of hope and the stretches of uncertainty.
The Moment That Changed Everything
Then it ended. A critical technology failure — one I was responsible for — forced us to close. It was painful, humbling, and clarifying all at once. But looking back, that failure gave me something I couldn't have earned any other way: perspective.
That experience taught me to slow down and understand things deeply. I committed to learning e-commerce technology inside and out — not just to protect myself, but so I could help others avoid the same hard lessons. I built and ran a marketing and tech agency, guiding businesses through decisions I'd once struggled with myself.
When my dad got sick, I paused everything to fly to Taiwan and help my mom care for him. That season reminded me what actually matters. It also opened a new chapter — I spent time as a digital nomad across Southeast Asia, working with clients while gaining a wider view of how people live and build.
Where I Am Now
COVID brought me back to the U.S., where I started an Amazon-focused agency and later joined as a Brand Manager. Today, I'm a Merchandising Manager at KENT® Worldwide, leading e-commerce strategy across Amazon and marketplace channels — including evaluating and implementing the team's e-commerce tech stack. I also consult independently with brand owners on growth strategy, listing optimization, GEO (Generative Engine Optimization), and digital transformation. I consult with a select number of brands alongside my role at KENT, which keeps me in the platforms every day, testing, optimizing, and seeing what's actually working right now, not what worked six months ago.
Every chapter — the wins and the setbacks — has shaped how I work with brand owners today. I bring a mix of startup grit, corporate experience, and global perspective to help e-commerce brands build operations that are sustainable, not just successful.
What Guides Me
The Long Way Around Often Leads Somewhere Good
My path hasn’t been linear, and that’s taught me more than any straight line ever could. Resilience, flexibility, and the ability to see things from different angles — these came from the detours.
Hard Lessons Become Quiet Strengths
When my startup failed, it was painful. But that experience gave me a kind of clarity I couldn’t have found any other way. Now I help others navigate challenges with that hard-won perspective.
People Come First
Behind every business decision is a real person. Whether I’m caring for family or working with founders, I believe the best outcomes come from leading with empathy and genuine care.
A Wider View Makes Better Decisions
Living and working across different cultures taught me that good ideas don’t come from one place. I try to bring that openness to every conversation and every problem.
What I'm Building
Side projects where I put my own strategy to the test.
FlightPrompts
LiveAn AI-powered decision tool that helps travelers find and evaluate flight options. Built to test prompt-driven product design and real-world AI UX.
Visit SiteProductListingHelp
LiveA GEO audit tool for Amazon and Walmart sellers. Analyzes product listings for traditional SEO and Generative Engine Optimization readiness.
Visit SiteScoparo
In DevelopmentA framework for scoping AI tools before committing time or money. Designed to help teams evaluate AI solutions with clarity, not hype.
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Book a Free Strategy SessionA Little More About Me
When I'm not building growth strategies or shipping side projects, I'm usually planning my next solo trip, tending to my houseplants, or exploring how AI is changing the way we work and live. I believe the best ideas come when you stay curious and keep building.