How technology changes commerce.
I research AI Commerce, digital transformation, and the systems shaping how products are discovered, evaluated, and bought.
I've spent more than 20 years working across ecommerce, merchandising, marketplaces, Amazon, digital commerce, and technology. This site is where I document what I'm learning about how AI and other technological shifts are changing commerce, and what operators need to understand before the shift becomes obvious.
What I'm exploring
The questions I keep returning to as technology reshapes how commerce works, and how the pieces connect across disciplines.
AI Commerce
How AI is reshaping the way products get discovered, evaluated, and bought across marketplaces and retail. Rufus, Sparky, ChatGPT, and the agentic surfaces are the current front line.
Product Discovery
How shoppers, and increasingly their agents, actually find products. What surfaces a listing, what gets skipped, and how discovery is shifting from search boxes to conversations.
Digital Transformation
How commerce operations, tooling, and data systems evolve when technology moves faster than the org chart. What it takes for teams to keep up without simply adding headcount.
Search, GEO, and AI Recommendations
How search is moving from keyword ranking to AI recommendation. Generative Engine Optimization, Agentic Engine Optimization, and what decides whether an engine cites or recommends you.
Recent research
Google Search Console Now Tracks AI Visibility, but Not AI Traffic
Search Console now shows a dedicated view of impressions inside AI Overviews and AI Mode. My property recorded roughly 1.37K in 28 days, with one page taking about 28% of them. The more useful finding is what the report structurally cannot tell an operator.
Retailers Want AI Shopping Traffic. They Do Not Want to Lose the Customer.
AI assistants send retailers high-intent shoppers who have already described a need, weighed alternatives, and narrowed the field. The retailer gets the order. The assistant keeps the reasoning that produced it. That separation is the real strategic question in agentic commerce.
Amazon Is Revealing the Business Model Behind AI Shopping
Amazon's Q2 disclosures moved past usage metrics. The assistant is now attached to order value, Prime signups, advertising performance, and an AWS product sold to other retailers. That combination is the strategy.
This is not an AI news site. It is a public notebook for understanding how technology changes commerce. The goal is to compound knowledge, connect ideas across disciplines, and document the questions, experiments, and patterns that help operators make better decisions.