How technology changes commerce.
I research AI Commerce, digital transformation, and the systems shaping how products are discovered, evaluated, and bought.
I've spent more than 20 years working across ecommerce, merchandising, marketplaces, Amazon, digital commerce, and technology. This site is where I document what I'm learning about how AI and other technological shifts are changing commerce, and what operators need to understand before the shift becomes obvious.
What I'm exploring
The questions I keep returning to as technology reshapes how commerce works, and how the pieces connect across disciplines.
AI Commerce
How AI is reshaping the way products get discovered, evaluated, and bought across marketplaces and retail. Rufus, Sparky, ChatGPT, and the agentic surfaces are the current front line.
Product Discovery
How shoppers, and increasingly their agents, actually find products. What surfaces a listing, what gets skipped, and how discovery is shifting from search boxes to conversations.
Digital Transformation
How commerce operations, tooling, and data systems evolve when technology moves faster than the org chart. What it takes for teams to keep up without simply adding headcount.
Search, GEO, and AI Recommendations
How search is moving from keyword ranking to AI recommendation. Generative Engine Optimization, Agentic Engine Optimization, and what decides whether an engine cites or recommends you.
Recent research
The Ad Click Is Becoming a Conversation
OpenAI is testing Sponsored Agents, a labeled conversation a shopper can enter after an ad, and opened ChatGPT Ads to Shopify merchants. The paid layer is growing a post-click stage.
Your Reviews Are No Longer Just Conversion Content
Bazaarvoice and Bluefish found most AI-cited product pages carry many reviews. The data cannot show reviews cause citation. The more durable shift is whether AI systems can retrieve customer evidence at all.
Agentic Commerce Is Moving From AI Buyers to AI Operators
Ant International launched an AI-native stack for payments, accounts, FX and treasury, plus what it calls the first agentic business account. The trust tools built to admit AI buyers are starting to govern AI operators inside the merchant.
This is not an AI news site. It is a public notebook for understanding how technology changes commerce. The goal is to compound knowledge, connect ideas across disciplines, and document the questions, experiments, and patterns that help operators make better decisions.