How technology changes commerce.
I research AI Commerce, digital transformation, and the systems shaping how products are discovered, evaluated, and bought.
I've spent more than 20 years working across ecommerce, merchandising, marketplaces, Amazon, digital commerce, and technology. This site is where I document what I'm learning about how AI and other technological shifts are changing commerce, and what operators need to understand before the shift becomes obvious.
What I'm exploring
The questions I keep returning to as technology reshapes how commerce works, and how the pieces connect across disciplines.
AI Commerce
How AI is reshaping the way products get discovered, evaluated, and bought across marketplaces and retail. Rufus, Sparky, ChatGPT, and the agentic surfaces are the current front line.
Product Discovery
How shoppers, and increasingly their agents, actually find products. What surfaces a listing, what gets skipped, and how discovery is shifting from search boxes to conversations.
Digital Transformation
How commerce operations, tooling, and data systems evolve when technology moves faster than the org chart. What it takes for teams to keep up without simply adding headcount.
Search, GEO, and AI Recommendations
How search is moving from keyword ranking to AI recommendation. Generative Engine Optimization, Agentic Engine Optimization, and what decides whether an engine cites or recommends you.
Recent research
AI Can Decide What to Buy. It Should Not Decide That Money Moves.
NPCI's non-executive chairman told Global Fintech Fest that AI may work out what a user wants but should not approve the payment. The useful boundary in agentic commerce may not be between humans and agents at all. It may be between the part of a system allowed to interpret and the part required to be certain.
Amazon Can Now Sell ChatGPT Ads. The Data Did Not Come With It.
Amazon Ads announced a ChatGPT advertising partnership with OpenAI, now in pilot with select US advertisers. The announcement confirms a buying route into ChatGPT inventory. It says nothing about Amazon commerce signals, catalog data, measurement, or attribution on that surface, and OpenAI's own documentation says its ads system controls all delivery decisions.
Agentic Commerce Is Starting to Standardize the Buyer
Ant International, Mastercard and Visa have begun work on a Know-Your-Agent interoperability framework. The defining sentence keeps each network's own verification and decisioning intact, which means what is becoming portable is not trust itself but the questions every network agrees to ask about an agent.
This is not an AI news site. It is a public notebook for understanding how technology changes commerce. The goal is to compound knowledge, connect ideas across disciplines, and document the questions, experiments, and patterns that help operators make better decisions.