Writing on the AI commerce shift for marketplace sellers.
Generative Engine Optimization, Agentic Engine Optimization, and what marketplace brands actually need to do as Rufus, Sparky, ChatGPT, and the agentic surfaces redefine product discovery.
Latest analysis
Prime Day 2026 Set a Record and Shrank the Cart at the Same Time. The Brands That Won Saw It Coming.
Adobe says Prime Day 2026 hit a record $8.3 billion on day one. Numerator says the average cart shrank 16%. Both are right. Here is what the essentials-driven, smaller-basket event means for marketplace sellers, and why the reorder brands won.
I Got Cited in Two Google AI Surfaces in One Week. Here's What the Cited Posts Had in Common.
In one week, two posts from this site were cited in Google's AI Overview and AI Mode. Two data points cannot reveal Google's algorithm, but the cited posts shared five observable traits that map to core GEO principles. Here is the honest teardown.
Prime Day 2026 Is the First One Running on Alexa for Shopping. Most Sellers Aren't Ready.
Prime Day 2026 runs June 23-26, the first Prime Day with Alexa for Shopping behind every search box. The AI answers before shoppers see results, and auto-buy makes it a reorder event too. Here is what to check before June 23.
The Two Pillars
Generative Engine Optimization and Agentic Engine Optimization. The framework, the data, and the practical work for brands navigating the shift.
Generative Engine Optimization
How marketplace brands get recommended by AI engines. The 6-dimension framework (WHO, WHEN, WHERE, WHY, WHAT, AI Retrievability) scored across 10 product categories on RecoScope.
Read the GEO pillarAEOAgentic Engine Optimization
What changes when AI agents complete the purchase, not just recommend the product. Operational across Amazon, Walmart, and the AI surfaces in 2026.
Read the AEO pillarTwenty years inside Amazon and Walmart, across e-commerce and merchandising. Currently writing on the AI commerce shift. The consulting practice is currently paused.
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