How technology changes commerce.
I research AI Commerce, digital transformation, and the systems shaping how products are discovered, evaluated, and bought.
I've spent more than 20 years working across ecommerce, merchandising, marketplaces, Amazon, digital commerce, and technology. This site is where I document what I'm learning about how AI and other technological shifts are changing commerce, and what operators need to understand before the shift becomes obvious.
What I'm exploring
The questions I keep returning to as technology reshapes how commerce works, and how the pieces connect across disciplines.
AI Commerce
How AI is reshaping the way products get discovered, evaluated, and bought across marketplaces and retail. Rufus, Sparky, ChatGPT, and the agentic surfaces are the current front line.
Product Discovery
How shoppers, and increasingly their agents, actually find products. What surfaces a listing, what gets skipped, and how discovery is shifting from search boxes to conversations.
Digital Transformation
How commerce operations, tooling, and data systems evolve when technology moves faster than the org chart. What it takes for teams to keep up without simply adding headcount.
Search, GEO, and AI Recommendations
How search is moving from keyword ranking to AI recommendation. Generative Engine Optimization, Agentic Engine Optimization, and what decides whether an engine cites or recommends you.
AI Commerce 2027
How the commerce operating model changes when software can act: nine shifts, the evidence behind them, and what remains unproven. Updated through 2027 as evidence arrives.
Recent research
Google Local Coupons: How Pay-on-Redemption Search Ads Work
Google Local Coupons is a closed-beta Search ad, available to select U.S. accounts as of October 2026, that bills retailers only when a shopper redeems a single-use code at the register. How it works, what the retailer pays for, and what the point-of-sale integration measures. Pay per redemption, not pay per click and not necessarily pay per sale.
Shopify AI Connectors: How to Manage Your Store From ChatGPT, Claude, Gemini, and More
Shopify documents official connectors for seven AI assistants: ChatGPT, Claude, Gemini, Grok, Meta Muse, Perplexity and Microsoft Copilot. What each can do in your store, where they differ, what Shopify blocks for all of them, and how access and permissions work. These are merchant-side connectors, not Shopify Agentic Storefronts.
Google Merchant Center UCP Analytics: How AI Checkout Reporting Works
Google's UCP Analytics dashboard in Merchant Center reports Buy clicks, purchases, purchase rate, order value, cancellations and cart transfers for UCP checkout in AI Mode and Gemini. Its funnel starts at the Buy button. It measures the transaction half of agentic commerce and almost nothing about the products the AI considered before that click.
This is not an AI news site. It is a public notebook for understanding how technology changes commerce. The goal is to compound knowledge, connect ideas across disciplines, and document the questions, experiments, and patterns that help operators make better decisions.