How technology changes commerce.
I research AI Commerce, digital transformation, and the systems shaping how products are discovered, evaluated, and bought.
I've spent more than 20 years working across ecommerce, merchandising, marketplaces, Amazon, digital commerce, and technology. This site is where I document what I'm learning about how AI and other technological shifts are changing commerce, and what operators need to understand before the shift becomes obvious.
What I'm exploring
The questions I keep returning to as technology reshapes how commerce works, and how the pieces connect across disciplines.
AI Commerce
How AI is reshaping the way products get discovered, evaluated, and bought across marketplaces and retail. Rufus, Sparky, ChatGPT, and the agentic surfaces are the current front line.
Product Discovery
How shoppers, and increasingly their agents, actually find products. What surfaces a listing, what gets skipped, and how discovery is shifting from search boxes to conversations.
Digital Transformation
How commerce operations, tooling, and data systems evolve when technology moves faster than the org chart. What it takes for teams to keep up without simply adding headcount.
Search, GEO, and AI Recommendations
How search is moving from keyword ranking to AI recommendation. Generative Engine Optimization, Agentic Engine Optimization, and what decides whether an engine cites or recommends you.
Recent research
Prime Day 2026 Set a Record and Shrank the Cart at the Same Time. The Brands That Won Saw It Coming.
Adobe says Prime Day 2026 hit a record $8.3 billion on day one. Numerator says the average cart shrank 16%. Both are right. Here is what the essentials-driven, smaller-basket event means for marketplace sellers, and why the reorder brands won.
I Got Cited in Two Google AI Surfaces in One Week. Here's What the Cited Posts Had in Common.
In one week, two posts from this site were cited in Google's AI Overview and AI Mode. Two data points cannot reveal Google's algorithm, but the cited posts shared five observable traits that map to core GEO principles. Here is the honest teardown.
Prime Day 2026 Is the First One Running on Alexa for Shopping. Most Sellers Aren't Ready.
Prime Day 2026 runs June 23-26, the first Prime Day with Alexa for Shopping behind every search box. The AI answers before shoppers see results, and auto-buy makes it a reorder event too. Here is what to check before June 23.
This is not an AI news site. It is a public notebook for understanding how technology changes commerce. The goal is to compound knowledge, connect ideas across disciplines, and document the questions, experiments, and patterns that help operators make better decisions.