Writing on the AI commerce shift for marketplace sellers.
Generative Engine Optimization, Agentic Engine Optimization, and what marketplace brands actually need to do as Rufus, Sparky, ChatGPT, and the agentic surfaces redefine product discovery.
Latest analysis
Prime Day 2026 Is the First One Running on Alexa for Shopping. Most Sellers Aren't Ready.
Prime Day 2026 runs June 23-26, the first Prime Day with Alexa for Shopping behind every search box. The AI answers before shoppers see results, and auto-buy makes it a reorder event too. Here is what to check before June 23.
83% of Marketplace Sellers Use AI. 25% Say It Hasn't Moved Anything. Here's the Gap.
The Marketplace Pulse 2026 Seller Index surveyed sellers representing $2B+ in revenue. 83% use AI. 25% report no measurable results. Amazon's Rufus made $12B. Here's why platform AI is winning and seller AI is not, and what to change.
Six Months Ago, Agentic Commerce Was a Thesis. Today, Every Major Research Firm Has Put a Number on It.
Morgan Stanley, McKinsey, Gartner, IDC, and Juniper Research all published agentic commerce forecasts in the last six months. They agree on the direction. Walmart, Amazon, Meta, and OpenAI are shipping products that confirm the forecasts. Here's what marketplace sellers should do given the consensus.
The Two Pillars
Generative Engine Optimization and Agentic Engine Optimization. The framework, the data, and the practical work for brands navigating the shift.
Generative Engine Optimization
How marketplace brands get recommended by AI engines. The 6-dimension framework (WHO, WHEN, WHERE, WHY, WHAT, AI Retrievability) scored across 10 product categories on RecoScope.
Read the GEO pillarAEOAgentic Engine Optimization
What changes when AI agents complete the purchase, not just recommend the product. Operational across Amazon, Walmart, and the AI surfaces in 2026.
Read the AEO pillarTwenty years inside Amazon and Walmart, across e-commerce and merchandising. Currently writing on the AI commerce shift. The consulting practice is currently paused.
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