What does an e-commerce strategy engagement look like?

Every engagement starts with discovery, where I learn your business, audit your current performance, and identify the biggest opportunities. From there, I build a custom growth plan with specific priorities, timelines, and expected outcomes. I can guide your team through implementation or work alongside you hands-on.

Do you work with brands selling on Walmart, or just Amazon?

I work across Amazon, Walmart, and DTC channels. In fact, marketplace diversification is one of the most common strategic recommendations I make. Most brands are over-indexed on Amazon and under-invested in Walmart and DTC, which creates both a risk and a missed opportunity.

How is this different from hiring an agency?

Agencies manage tasks. I build strategy. Most agencies are great at executing playbooks, but they are not incentivized to tell you to cut a product line, restructure your pricing, or rethink your channel mix. I give you the honest, strategic perspective that agencies typically do not, because my job is to help you grow, not to keep a retainer.

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E-commerce Strategy

A clear growth plan for your Amazon, Walmart, or DTC brand, built by someone who's spent 20+ years inside the platforms.

What I Do

I help e-commerce brands build growth strategies that are specific, prioritized, and grounded in what actually works on the platforms. Every brand is different, but most of my work falls into these areas:

Marketplace Channel Strategy

Figuring out where your brand should be selling, and just as importantly, where it shouldn't. I evaluate Amazon, Walmart, DTC, and emerging channels to determine the right mix for your products, margins, and growth stage. Most brands are either too concentrated on one platform or spread too thin across too many.

Catalog and Assortment Optimization

Not every product in your catalog deserves equal investment. I analyze which products to push, which to cut, and where bundling or variation strategies can increase average order value. This is the kind of strategic pruning that turns a sprawling catalog into a focused, profitable one.

Listing Strategy

Titles, bullets, A+ Content, backend search terms, and image stacks all need to work together as a system. I build listing strategies that balance keyword coverage, conversion optimization, and brand storytelling so your product detail pages do the selling for you.

Pricing and Competitive Positioning

Pricing isn't just about being competitive. It's about understanding your cost structure, your competitive set, and what the market will bear at every price point. I help brands find the pricing strategy that maximizes margin without sacrificing velocity.

Launch Planning

Whether you're launching a new product or entering a new channel, the first 90 days matter more than anything that comes after. I build launch plans that cover content, advertising, inventory positioning, and review velocity so you start with momentum instead of scrambling to catch up.

Growth Roadmapping

Where you are now, where you should be in 6 to 12 months, and exactly how to get there. I build growth roadmaps with specific milestones, resource requirements, and decision points so you always know what to focus on next and why.

Who It's For

You're a brand owner doing $100K to $2M in revenue. You have product-market fit. You probably started on Amazon, and it's working well enough, but you know you need a real strategy to get to the next level. Maybe you're thinking about Walmart or DTC but aren't sure where to start.

You might have tried an agency that promised the world and delivered a monthly report you didn't understand. Or you have a VA who can handle day-to-day tasks but can't tell you whether your catalog strategy makes sense or if your pricing is leaving money on the table.

What you actually need is someone who can see the full picture, prioritize what moves the needle, and give you a plan you can execute with confidence. That's what I do.

How It Works

Discovery

I learn your business, review your catalog, and audit your current performance across every channel you sell on. This includes competitive analysis, pricing benchmarks, and identifying the gaps that are costing you the most revenue.

Strategy

I build a custom growth plan with specific priorities, timelines, and expected outcomes. Not a generic playbook. A plan built for your products, your margins, your competitive landscape, and your team's capacity to execute.

Execution Support

I can guide your team through implementation or work alongside you hands-on. Either way, you get someone with 20+ years of e-commerce experience making sure the strategy actually gets executed, not just planned.

What You Walk Away With

A prioritized action plan, not a 50-page deck that collects dust. Every recommendation is specific, actionable, and backed by clear reasoning so you understand not just what to do, but why it matters and what to expect.

You'll know exactly which products to focus on, which channels to invest in, what your listings need, and where your biggest growth opportunities are. The kind of clarity that lets you make decisions with confidence instead of guessing.

Let's Build Your Growth Strategy

15 minutes. No pitch. Just honest strategy for your brand.

Book a Free Strategy Session