Product Listing Optimization & GEO
Your listings need to convert shoppers AND get recommended by AI. I make sure they do both.
What I Do
I optimize product listings so they rank, convert, and get recommended by AI engines. Every element of your listing works together as a system, and I treat it that way. Here's what that covers:
Full Listing Audits
A complete review of your titles, bullets, descriptions, A+ Content, images, and backend search terms. I identify what's working, what's costing you conversions, and what's invisible to the algorithm. Most brands have listings that were "good enough" two years ago but are underperforming against competitors who have optimized recently.
Keyword Strategy and Indexing
Keyword research that goes beyond search volume. I map keywords to purchase intent, identify gaps where you're not indexed, and build a keyword architecture that covers your entire catalog without cannibalization. Your title, bullets, backend terms, and A+ Content all have specific roles in your keyword strategy.
A+ Content and Enhanced Brand Content
A+ Content is one of the highest-leverage conversion tools on Amazon, and most brands waste it on feature lists they already covered in their bullets. I build A+ Content strategies that address objections, differentiate from competitors, and tell a brand story that moves shoppers from browsing to buying.
Image Stack Optimization
Your main image determines click-through rate. Your secondary images determine conversion rate. I evaluate your full image stack for clarity, information hierarchy, and mobile readability. This includes infographics, lifestyle images, size/scale references, and comparison charts that answer the questions shoppers have before they ask them.
Generative Engine Optimization (GEO)
AI-powered shopping tools like ChatGPT, Perplexity, Google AI Overviews, Amazon Rufus, and Walmart Sparky are changing how shoppers discover products. GEO ensures your listings contain the kind of structured, authoritative content that AI engines cite and recommend. This is not a future problem. Shoppers are using these tools right now, and the brands that optimize for them are capturing traffic that everyone else is missing.
Backend and Technical Optimization
Search terms, subject matter fields, item type keywords, and catalog attributes that most sellers never touch. These backend fields directly affect your search visibility and category placement. I audit and optimize every technical field to make sure the algorithm has every reason to show your listing.
Who It's For
You're an Amazon or Walmart seller whose listings were set up once and haven't been seriously optimized since. Your products are good, but your conversion rate doesn't reflect that. You're watching competitors with worse products outrank you because their listings do a better job of communicating value.
Maybe you've tried a listing optimization service that gave you keyword-stuffed titles and generic bullets. Or you've been doing it yourself based on YouTube tutorials that were outdated before you watched them. Either way, you know your listings could be performing better but aren't sure what "better" actually looks like.
You also might not be thinking about AI-powered search yet, and that's exactly why you should be. Shoppers are already using ChatGPT, Perplexity, and platform AI tools like Rufus to find products. If your listings aren't optimized for these engines, you're invisible to a growing segment of buyers.
How It Works
Audit
I review your top listings across every element: titles, bullets, descriptions, A+ Content, images, backend terms, and competitive positioning. I also assess your GEO readiness by testing how your products appear (or don't appear) in AI-powered search results.
Optimize
I build optimized listing content that balances keyword coverage, conversion copy, and GEO-readiness. Every recommendation is specific and prioritized so you know what to implement first for the biggest impact. I provide the strategy and the content, not just a list of suggestions.
Monitor
Optimization isn't a one-time event. I help you track ranking changes, conversion rate improvements, and GEO visibility over time. If something isn't working, we adjust. If a competitor changes their approach, we respond. The goal is sustained performance, not a temporary boost.
What You Walk Away With
Optimized listing content that's ready to upload, not a report telling you what to fix. You get rewritten titles, bullets, A+ Content briefs, image stack recommendations, backend search terms, and a keyword map that covers your full catalog.
You also get a GEO assessment showing where your products currently stand in AI-powered search results and specific recommendations for improving your visibility. This is the piece most listing optimization services miss entirely, and it's becoming more important every quarter.
The GEO Difference
Traditional listing optimization focuses on keyword matching: get the right terms in the right places so the algorithm shows your product when someone searches. That still matters. But it's no longer enough.
AI-powered shopping tools don't just match keywords. They read, interpret, and recommend products based on how well your content answers a shopper's question. When someone asks ChatGPT "What's the best travel backpack under $100?" or uses Amazon Rufus to compare products, the AI is looking for structured, authoritative, specific content. Listings that read like keyword soup get ignored. Listings that communicate clear value and expertise get cited.
I optimize your listings for both worlds: the traditional algorithm that drives most of today's traffic, and the AI engines that are driving an increasing share of tomorrow's. That dual approach is what separates a listing that ranks from a listing that gets recommended.
Let's Optimize Your Listings
15 minutes. No pitch. Just honest strategy for your brand.
Get a Free Listing Audit