Digital Marketing Strategy
Stop guessing where your ad budget goes. I build marketing strategies that drive profitable growth, not just impressions.
What I Do
I help e-commerce brands build marketing strategies that connect ad spend to actual business outcomes. Not vanity metrics. Not ROAS in a vacuum. Real profitability at the product and campaign level. Here's what that looks like:
PPC Strategy (Amazon, Walmart Connect)
Sponsored Products, Sponsored Brands, Sponsored Display, and Walmart Connect campaigns built around your actual margins and growth goals. I design campaign structures that separate discovery from defense, match types to funnel stages, and give you clear visibility into what's working and why. Most brands I audit are running campaigns that were set up once and never restructured.
Campaign Architecture
How your campaigns are organized determines how efficiently you spend and how easily you can optimize. I build campaign architectures with clear naming conventions, logical ad group structures, and intentional keyword segmentation so you (or your team) can manage performance without guessing.
Budget Allocation and Forecasting
Where your budget goes matters more than how much you spend. I build budget frameworks tied to your unit economics, with clear allocation across campaigns, product priorities, and growth vs. profitability objectives. You'll know exactly how much you need to spend, where it should go, and what return to expect.
Promotional Strategy
Deals, coupons, Lightning Deals, and seasonal promotions that drive meaningful volume without training your customers to wait for discounts. I build promotional calendars aligned with marketplace events and your inventory cycle so promotions serve your strategy instead of undermining it.
Performance Analytics and Reporting
I help you build dashboards and reporting frameworks that show you what actually matters: contribution profit by product, TACoS trends, new-to-brand metrics, and the relationship between ad spend and organic rank. The goal is decision-quality data, not 40-page reports that nobody reads.
Off-Marketplace Traffic Strategy
Driving external traffic to your Amazon or Walmart listings (from Google, social, email, or influencer channels) is one of the most underused growth levers in e-commerce. I help brands build external traffic strategies that improve organic rank, qualify for attribution bonuses, and reduce dependence on marketplace advertising alone.
Who It's For
You're spending $5K or more per month on marketplace advertising, and you're not confident it's working as hard as it should. Your ACoS might look fine on paper, but you suspect you're overspending on branded terms, wasting budget on low-converting campaigns, or missing opportunities you can't see in your current reporting.
Maybe an agency is managing your ads, but you don't really understand what they're doing or why. Or you're managing everything yourself because the last agency couldn't justify their fee with the results they delivered. Either way, you need someone who can look at the whole picture and tell you where the real opportunities are.
You might also be selling on Amazon but haven't started advertising on Walmart yet, or you're not driving any external traffic to your listings. Those are two of the biggest missed opportunities I see in brands at the $100K to $2M revenue level.
How It Works
Account Audit
I review your full advertising portfolio: campaign structure, keyword strategy, bid management, budget allocation, and performance by product. I also look at how your advertising connects to your organic rank and overall profitability, not just ROAS in isolation.
Restructure and Plan
I build a new campaign architecture, budget framework, and promotional calendar tailored to your products and goals. Every recommendation ties back to your unit economics so you know the expected impact before you spend a dollar.
Optimize and Scale
I help you implement the strategy and build the reporting frameworks that let you (or your team) optimize ongoing. The goal is not to create a dependency on me. It's to give you a system that works and the knowledge to keep it running.
Beyond Strategy: Ongoing Ad Management
Some brands want a strategy they can run themselves. Others want someone in the account every week, optimizing bids, mining search terms, and managing spend. I offer ongoing Amazon Ads management for brands that want hands-on help — not just a plan.
- Weekly bid optimization and search term harvesting
- Campaign restructuring and ongoing A/B testing
- Monthly performance reporting tied to your unit economics
- Direct access to me, not a junior account manager
Starting at $1,000/month. No long-term contracts.
Book a Free Strategy SessionWhat You Walk Away With
A complete marketing strategy with restructured campaigns, a budget allocation framework, a promotional calendar, and a reporting dashboard that shows you what matters. Not a set of recommendations you have to figure out how to implement. A system that's ready to run.
You'll understand exactly where your ad budget is going, why it's going there, and how to measure whether it's working. That clarity is what lets you scale advertising profitably instead of just spending more and hoping for the best.
Let's Fix Your Marketing
15 minutes. No pitch. Just honest strategy for your brand.
Book a Free Strategy Session