Research Notebook
How technology is changing commerce, and what operators need to understand before the shift becomes obvious.
Google Is Now Writing Your Ads With Gemini. Your Product Data Just Became Your Ad Copy.
At Google Marketing Live 2026, Google confirmed Gemini now writes shopping ad descriptions from your product data and website. Your data quality is now your ad copy quality. Here's what marketplace sellers should audit this week.
Walmart Is Putting Ads Inside Sparky. Here's the Best Strategy for Marketplace Sellers.
Walmart is adding Sponsored Prompts to Sparky's AI conversations. Paid placements now mix with organic recommendations. The best strategy is GEO first, ads second. Here's why.
Walmart's 'Marty' Ad Agent Is Coming for Your Sponsored Search Campaigns. Here's What Dual-Channel Brands Need to Know.
Walmart launched Marty, an agentic AI advertising assistant for Sponsored Search. For brands running ads on both Amazon and Walmart, this changes how you allocate spend, structure campaigns, and measure performance.
Amazon Organic Visibility Is Declining. Here's How to Fix Your Ad Strategy.
Over 70% of Amazon sellers now run ads. If you're scaling spend without fixing your listings first, you're paying to send traffic to a leaky bucket. Here's the system that actually works.
Moltbook: When AI Agents Build Their Own Social Network
A social network where only AI agents can post, comment, and vote. Over 150,000 agents have joined. Humans can only observe. Here is what that means for how we think about AI.